Established in 2014 ISM Sports provides professional sports coaching across the UAE. With a team of highly qualified and motivated coaches, ISM Sports offers the best sports programmes available on the market. Products include childrens sports academies, after school sports sessions to fun filled multisport holiday camps. The coaches at ISM Sports create a positive learning environment through result producing activities, enabling pupils of all ages and abilities to reach their own specific goals. At ISM Sports we believe, enjoyment is the key factor. Lessons are structured in a fun based, educational way that develops lifelong skills and motivation. ISM Events was launched at the start of 2020 bringing corporate companies sports event management, team building workshops and brand and community activation support.