The best Sports Programs on the market

With a team of highly qualified and motivated coaches, ISM Sports offers the best sports programmes available on the market in Dubai and Abu Dhabi.

At ISM Sports we operate under one motto: To inspire a love of sports in the next generation. We encourage a family feel environment in whatever we do. Nothing makes us happier than when we meet our old students years later and hear how our coaches have shaped them, and they still enjoy their sport today. We see our team and students as extended family, and often follow students along as they progress in their lives. 

We see close to 2,000 students come through our doors every week to take part in our specialised Football, Tennis and Karting Academies, as well as After School Activities in the world class venues we operate from. Our Holiday Camps are now spread out over 10 venues across Dubai and Abu Dhabi, making sure that we have every parent covered when it comes to the care of their children during school breaks. We have now also extended our offering for parents and adults, when it comes to Tennis and Padel Coaching in our top venues.  
 ISM Events was launched at the start of 2020 bringing corporate companies sports event management, team building workshops and brand and community activation support.

The principles of our coaches are to make sports accessible to, and enjoyable for each and every student. and they carry this philosphy into their classes, while upholding the highest standards. Our  passionate Coaches are highly qualified with Tennis coaches LTA, and Football Coaches FA trained. Our After School Club Leaders have EYFS qualifications and years of experience.  

Our Owners Sam and Jo, with a combined 40 years of experience under their belt, still coach children themselves hands on, as well as mentor and develop our coaches.  
 
For us, it is simple: High quality coaching, combined with fun, a safe environment and  world class faciltiies, enable children to develop a life long love, skills and motivation for sports. No matter which discipline they choose.